Hongsi Palace

For Hongsi Palace’s Persimmon Cream Rice Cake packaging, we created a design that combines traditional elegance with a playful, modern personality. The clean white and persimmon-orange palette highlights the product’s natural sweetness, while a cute persimmon character—designed to appeal to a 20–30s female audience—brings a friendly, youthful charm. Alongside it, the illustration of the cream rice cake, with its soft white exterior and rich orange filling, makes the product instantly recognizable and visually appetizing.

The design system extends across 6, 12, and 20-piece sets, maintaining consistency while subtly adjusting layouts for each format. A minimal and clear arrangement of the logo and key details keeps the packaging refined, while the combination of the character and cake illustration gives it an inviting personality. This approach preserves the heritage of Hongsi Palace while making the brand feel fresh, approachable, and relevant to today’s consumers.