RROW

For RROW Men’s Hair, we developed a bold yet fluid visual identity that reflects the brand’s slogan, “New flow, Defined Tomorrow.” The logo design interprets the idea of ‘flow’ through dynamic curves integrated into strong, structured forms, symbolizing both masculine confidence and the evolving sophistication of style. By balancing bold typography with subtle organic movements, the identity communicates LeLow’s role as more than a hair salon—a refined space where modern men can define their next chapter with style and precision.

The branding system extends this concept into print and spatial elements. Monochrome posters, accented with bold, all-caps typography for the slogan, create a clean yet striking visual presence. A layout that favors ample white space ensures clarity and focus, while retro-inspired textures and film-like grain effects introduce a sense of timeless coolness. Each design touchpoint—from the sharp yet fluid logo to the tactile, minimal color palette—conveys RROW’s core promise of empowering clients with a style that feels both modern and enduring.