Le zeste studio

For our own design agency, Le Zeste Studio, we created a brand identity that reflects our philosophy: simple, clean design with a distinctive twist of zest. The name itself comes from the French word for “zest,” symbolizing the flavorful spark we bring to every project. The brand identity is built around a bold cobalt blue and crisp white palette, with a small lime-green star added to the logo as a visual metaphor for the subtle but memorable points of differentiation we aim to deliver. Business cards and stationery were designed to carry the same fresh and striking visual tone, ensuring consistency across touchpoints.

We also designed our studio’s website, prioritizing clarity and usability while highlighting our signature color palette. The website is bilingual, available in both Korean and English, to connect with our diverse client base across Korea and Europe. With this, Le Zeste Studio presents itself as a creative partner capable of delivering branding, packaging, web, and editorial design—all infused with the distinctive zest that defines our approach.