Somnia

For Somnia’s participation in global Web3 and crypto exhibitions, I designed booths for three major events: EthCC in Cannes (July 2025), Blockchain RIO in Rio de Janeiro (August 2025), and Korea Blockchain Week (KBW) in Seoul (September 2025). Each venue had different size requirements and technical constraints, so I carefully considered factors such as human eye level, line-of-sight visibility, and the hierarchy of information. The objective was to make Somnia’s key messages instantly recognizable and easy to grasp, even from a distance.

Equally important was ensuring that the booth stood out among many competitors while staying true to Somnia’s brand identity. By applying the brand’s color palette, typography, and design language consistently, I created booths that were visually striking, immersive, and aligned with Somnia’s futuristic and professional image across all three international stages.